Just Another (Grand) Day in Colorado’s Grand Valley

26 Jul, 2017

Video supports quality of place claim, economic development, tourism and talent attraction through series of adventures, shot in just one day

GRAND JUNCTION, CO (July 25, 2017) – This afternoon, the Grand Junction Economic Partnership (GJEP) launched “Another Grand Day”, a video that follows local adventuress Stephanie Carville as she embarks on a series of outdoor activities – ten in all – across Colorado’s Grand Valley with her family and friends, all accomplished in just one day.

“Another Grand Day” is part of a series of videos produced by Grand Junction-based Vitality Films for GJEP and partners to showcase the remarkable outdoor playground Grand Valley locals enjoy every day. The series launched in 2016, with male lead Mason Klebold and friends delving through seven high-intensity sports from skiing on top of the Grand Mesa, to downhill mountain biking and ending with wakeboarding at a lake outside Grand Junction as the sun set.

“As soon as we launched the original Grand Day video, people started asking about the next one and chiming in on other activities we could include. So our goal for a sequel became to capture an equally inspirational day without repeating sports,” said Cilia Kohn, GJEP marketing director. “We also wanted to make sure that the activities felt accessible to everyone – perhaps you won’t do it all in one day, but you could feasibly do a few activities in a day or over the weekend, and bring the whole family. That’s how close we live to this plethora of outdoor fun.”

The sequel includes an even more impressive array of family-friendly activities, including: hiking, Go Karts at the Grand Junction Motor Speedway; riding ATVs on public lands; rappelling; SUP; fishing; riding motorcycles across the Colorado National Monument; and golfing at Redlands Mesa. The video also includes a special preview of the Cameo Shooting Complex opening soon in Palisade – and Carville received a once-in-a-lifetime opportunity to throw out the first pitch at the 2017 JUCO World Series.

GJEP plans to use the video in its business recruitment efforts.

“Almost a quarter of our prospects operate in the outdoor recreation industry, and I’d say nearly 100 per cent are attracted to the Grand Valley because of the quality of place, which is closely tied to this amazing outdoor playground we have. Alongside the original video, this will be a great tool for GJEP,” continued Kohn.

The Grand Junction Visitor & Convention Bureau (VCB), the City of Fruita and the Town of Palisade sponsored the sequel, alongside several local businesses, such as XLR Industries and Home Loan Insurance.

“Tourism and economic development go hand-in-hand, so when Vitality Films and GJEP approached the Visitor & Convention Bureau to again sponsor a second Grand Day video, we quickly accepted,” stated Mistalynn Meyeraan, spokesperson for the Grand Junction VCB. “The first video was a project that the VCB was able to use in social media, and we look forward to using the 2.0 video to further market our community as a vibrant, adventure-filled destination.”

View “Another Grand Day”, as well as the 2016 original film and behind-the-scenes footage on www.GrandDayCo.com.

About the Grand Junction Economic Partnership
The Grand Junction Economic Partnership (GJEP) works to enhance the economic vitality and quality of life in Colorado’s Grand Valley by supporting high-impact capital investment and job creation. Operating as a private non-profit, GJEP offers free services to organizations interested in relocation or expansion in the cities of Grand Junction and Fruita, the town of Palisade and surrounding regions – and we are proud to represent Colorado’s first Rural Jump-Start tax credit zone, Mesa County, which provides eligible businesses with an 8-year tax holiday. Visit www.grandvalleyco.com for more information

Media Contact:

Cilia Kohn
Director of Marketing & Communications
Grand Junction Economic Partnership
970.245.4332 ext. 3 / 720.272.1777
cilia@gjep.org

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