Subaru Breaks Ground in Guelph, Ontario, Canada

25 Sep, 2018

Guelph, Ontario, Canada  Pfaff Subaru broke ground on their new 2,050–square metre (22,000–square foot) dealership during a ceremony attended by Mayor Cam Guthrie, Pfaff Automotive Partners, Subaru and other community partners.

Guelph’s newest dealership will be built in the north end of the city at 12 Wilbert Street near Woodlawn and Elmira Roads. Pfaff Subaru will add to the existing strength and diversity of automotive dealerships already located in the area, providing new options for Guelph residents.

“I am thrilled to welcome Pfaff Subaru,” said Mayor Cam Guthrie. “This new dealership brings investment, jobs, and more consumer choice to our city. It’s a great addition to Guelph.”

Pfaff Subaru are working with local contractors, including Guelph-based Alliance Roofing, to build their new dealership. They aim to finish construction by December this year. Twenty-five jobs will be created when Pfaff Subaru first opens with the potential for more employment growth once the dealership gets established.

Pfaff Subaru chose to invest in Guelph because the community matched their needs on key decision criteria including location and quality of life. Guelph’s ideal location paired with convenient access to neighboring communities made Guelph an excellent fit for a new dealership.

“Guelph is a growing, vibrant community that presents easy access from all major metropolitan centres and offers a very attractive quality of life,” says Chris Pfaff, President and Chief Executive Officer at Pfaff Automotive Partners. “Since making the decision to locate in Guelph, it has been a great ride and we’re excited to join the community.”

About Pfaff Automotive Partners

Pfaff Automotive Partners, a leading Canadian automotive retailer, was founded in 1964. Its brand offering includes Volkswagen, Toyota, Chrysler, Dodge, RAM, Jeep, Mazda, Audi, BMW, MINI, Mercedes-Benz, Porsche, McLaren, Singer Vehicle Design, Pagani, BAC Mono, and Harley-Davidson motorcycles. It has a 50-plus-year racing history across many forms of motorsport. The company also operates Pfaff Tuning, Pfaff Leasing, and Pfaff Autoworks. For more information, please visit

About Invest in Guelph

Invest in Guelph represents the business development outcomes identified in the City of Guelph’s economic development strategy, Prosperity 2020. Its purpose is to position and promote Guelph as an ideal place to do business.

For more information

Barbara Maly, Manager, Economic Development
Business Development and Enterprise Services
City of Guelph
519-822-1260 extension 2822

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