Varco Pruden Unveils Redesigned Website
17 Jul, 2014
VP Buildings’ Newly Refreshed Website Features Updated Content in a Modern Revamped Format
MEMPHIS, TN, July 16, 2014 – Varco Pruden (VP) Buildings is proud to announce the launch of its redesigned website, www.vp.com.
The revamped site features a streamlined, user-friendly interface and clear structure; a clean, uncluttered design; improved functionality; and intuitive navigation intended to enhance the visitor experience. The new site was built with a responsive design approach to fully optimize performance across all devices – tablets, desktops and mobile.
The website also includes new drop-down menus for quicker navigation from the homepage to relevant content. The main menu options include: products, projects, services, resources, and news and events.
The newly renovated website is a major step forward from the previous site in terms of aesthetics, modernized tools and capabilities. Site visitors will notice a fresh design with a more vibrant look and feel that focuses on what builders and end customers value most – a broad assortment of building photos in a variety of architectural categories; detailed product descriptions that thoroughly describe features and benefits; and helpful links to essential resources within and outside of VP.
In addition to new design elements, the redesigned website also features significant advances in technology and functionality. The most notable of which is a responsive design that allows the site to accurately and consistently size and scale its dimensions to fit the device from which it is being viewed. Improvements have also been made to optimize website rankings with an advanced Search Engine Optimization (SEO) campaign. Additionally, VP is using analytics tools to track website visitors and better serve site users. The site also includes links to VP’s social media pages on Facebook, Twitter and LinkedIn.
VP’s website will be updated on a regular basis with news of product launches and enhancements, events and company news. Focusing on brand engagement, VP’s new site includes a blog filled with relevant and dynamic content to engage, inform and inspire users.
“We’ve developed a responsive design that allows users to have the same experience on our website whether they’re accessing it via a smartphone, tablet or desktop PC. And the site’s front-end design and back-end technology were upgraded to better serve visitors’ needs,” said Amanda Chisholm, marketing and communications coordinator at VP.
“Our team has worked diligently to engineer a site that showcases our products’ core capabilities with a laser sharp focus,” said Craig Edwards, director of marketing at VP Buildings.
“Our new website enhancements reflect the VP brand perfectly. We’re excited about the newly refreshed platform, which boasts a sleek, modern design and provides a high level of convenience for our site visitors,” said Edwards. “I believe this renovation will help further convey our message as a world leader in steel building solutions,” he continued.
About Varco Pruden Buildings
Varco Pruden Buildings is a division of BlueScope Buildings North America, Inc. Through advanced engineering and proprietary building products, Varco Pruden provides innovative steel building solutions worldwide for low-rise commercial and industrial applications – including offices, warehouses, schools, manufacturing and retail projects. Headquartered in Memphis, Tenn., the company markets its products through a network of more than 1,000 authorized builders within the United States and Canada. Varco Pruden is a member of the MBMA, CSSBI and the USGBC. For additional information, visit www.vp.com.
| Lauren Price
Varco Pruden Buildings, a Division of Blue Scope
Buildings North America, Inc.
| Varco Pruden Buildings
3200 Players Club Circle
Memphis, TN 38125